Every new idea sends you back to square one.
On Monday, freelancing sounds like the answer. On Thursday, you find someone explaining why an agency is better. So you start comparing again.
CHAPTER ONE · FIND YOUR DIRECTION
You want to start your own business. But what should you actually start?
Discover 3 personalised business directions based on your strengths, experience and interests — based on your available time and circumstances, and built around the life you actually want to live.
A guided 7-day experience to help you stop overthinking, explore what could work for you, and figure out where to start.
CHAPTER ONE · 90-DAY ROADMAP
90
DAY
ROADMAP.
ROADMAP.
01 BUILD02 VALIDATE03 LAUNCH
CHAPTER ONE.YOUR DASHBOARD
DAY 05 · YOUR PERSONAL RESULTS
Find Your
Direction.
Three directions based on who you are.
01 Independent Sales Consultant
02 Sales Confidence Coach ✓
03 Client Communication Specialist
CHAPTER ONE · DAY 06
YOUR BUSINESS OFFER
The Sales Confidence Sprint
I help freelance consultants go from unclear sales calls to a simple, repeatable sales process in 4 weeks.
TEST PRICE€497
BEFOREUnclear sales calls
→AFTERClear sales process
Weekly coaching + action steps2–3 hours per week
THE PROBLEMYou know you want to build something of your own.
You know you want to build something of your own.
You just don't know what.
Maybe you've been thinking about starting your own business for months. Maybe even years.
You've listened to the podcasts, watched the videos and explored more business ideas than you can count.
But every time you think you're getting somewhere, the same questions come back.
- “What business should I actually start?”
- “What am I even good enough at to offer?”
- “What if I choose the wrong thing and waste my time?”
- “And how would I build it alongside my current job?”
So you keep researching, waiting for that one idea that finally feels right.
And another month goes by without anything changing.
The problem isn't that you have nothing to offer. It's that you don't know what to build around it.
WHAT YOU WANT
From “I have no idea what to start” to “I can actually see myself doing this.”
Imagine knowing how your existing skills, interests and experiences could become the foundation of a business.
Not because it's the next big thing. But because it actually makes sense for you.
A business direction that fits...
01↗
What you're good at
The skills, knowledge and experience you've already developed.
02↗
What you enjoy
Work that genuinely interests you and gives you energy.
03↗
The life you want
Your goals, priorities and preferred way of working.
04↗
Your current circumstances
Your available time, responsibilities and financial situation.
WHY MOST PEOPLE STAY STUCK
Everyone tells you what business to start.
Everyone tells you what business to start.
No one starts with you.
Start an agency. Become a coach. Learn copywriting. Try freelancing.
Everyone has an opportunity to recommend. But what works for someone else may not be right for your strengths, interests or circumstances.
It might be a great business. Just not for you.
A course teaches you how to build a specific business model — without first considering what you're good at, what you enjoy, or how much time you actually have.
Knowing what to do isn't the same as doing it.
You finish the videos and understand the method. But you're still left to decide whether it fits you, adapt it to your situation and figure out your very first step.
WE TURNED THE PROCESS AROUND
What if you didn't need more information?
Most courses give you information and leave you to figure out how to apply it. We do it differently: you tell us about yourself, and we turn that input into a direction, an offer and a practical starting plan.
THE USUAL APPROACH
They give you information.
You still have to figure out how to apply it.
01
Pick their model
Choose a business model someone else recommends.
02
Learn the lessons
Watch videos about building that type of business.
03
Work it out alone
Decide what fits you and how to actually start.
More information. Still no clear direction.
THE CHAPTER ONE APPROACH
You give us your information.
We turn your answers into a practical starting point.
01
We start with you
Share your skills, interests, time and circumstances.
02
We find your direction
Get three personalised directions and choose one.
03
We make it actionable
Get your first offer and a 90-day plan to discuss with Dave.
Your answers. Your direction. Your first offer.
HOW IT WORKS
Your next chapter starts in 7 days.
Five days to understand yourself. Two days to turn those insights into a business direction and first offer.
01DAYS 01–05 + YOUR FIRST RESULTFind Your DirectionFive guided assessments, three directions, then one to explore further
Over five guided days, you'll explore who you are, what you want and what you already have to work with.
DAY 01Your Current Reality
Understand where you are. Explore your current work, what gives you energy, what frustrates you and what you'd like to change.
DAY 02Your Dream Life
Get clear on what you actually want. Define the life you want to build, the role work should play and what success and freedom mean to you.
DAY 03Your Strengths & Experience
Discover what you have to offer. Explore your skills, knowledge, experiences, interests and the problems you naturally enjoy solving.
DAY 04Your Non-Negotiables
Find out what fits your life. Look at your available time, financial situation, responsibilities and preferred ways of working.
DAY 05What's Holding You Back
Understand what's keeping you stuck. Identify the fears, doubts and patterns that have stopped you from pursuing something of your own.
YOUR FIRST RESULTDiscover your 3 personalised business directions.
Once you've completed your assessment, we'll analyse your answers and turn them into three potential business directions.
You'll see what each opportunity could look like, why it suits your profile and how it fits your circumstances.
Then you'll choose the direction you want to explore further.
A LOOK INSIDE FIND YOUR DIRECTION
From your answers to your direction.
Five guided assessments become three business possibilities tailored to you.
DAY 03 / 05
Your Strengths & Experience
What do people naturally ask you for help with?
↳ Sales & communication
↳ Explaining complex topics
↳ Helping people take action
Continue assessment →
AFTER DAY 053 directions.
3 directions.
1 to explore.
01Independent Sales Consultant
02Sales Confidence Coach✓
03Client Communication Specialist
Choose direction →
02DAY 6Build Your OfferTurn your direction into something you could actually sell
Finding a direction is one thing. Creating an offer people actually want to buy is often the hardest part.
That's why we don't leave you to figure it out on your own.
We ask a few more focused questions about your ideal customer, the problem you want to solve and how you'd like to deliver your service. Then we combine your answers with everything we've already learned about you and your chosen business direction.
From there, we create a personalised first offer: who it's for, what it helps them achieve, how it works, what it includes and a starting test price.
You give us the information. We turn it into an offer you can actually start testing and selling.
YOUR OUTCOMEA clear first service offer you can put in front of real people and validate.
YOUR BUSINESS OFFER
The Sales Confidence Sprint
I help freelance consultants go from inconsistent, unclear sales calls to a simple and repeatable client-converting sales process in 4 weeks.
YOUR INVESTMENT
4-week private coaching program
€4974-week private coaching program
Who it helpsFreelance consultants who want more confidence and consistency in their sales process.Format4-week coaching offer with weekly sessions, action steps and practical implementation.Time commitment2–3 hours per week so it stays practical and easy to follow.ResultFrom unclear conversations to a clear sales process they can actually use.
BEFOREUnclear sales calls→AFTERClear sales process
03DAY 7Your 90-Day RoadmapReview your plan in a 1-on-1 strategy call, then receive your roadmap
You've found a business direction and built your first offer. Now it's time to turn both into a plan you can act on.
We prepare a personalised 90-day roadmap based on your direction, offer and available time, including the first steps to build, test and launch.
Before you receive your roadmap, you'll book a personal 1-on-1 strategy call with Dave. It's your chance to ask questions, review the plan together and adjust anything that doesn't feel right for your situation.
Once you've discussed the plan and everything is clear, Dave releases your 90-day roadmap to your personal dashboard. Then you can get started with confidence.
YOUR OUTCOMEYour personal 90-day roadmap, reviewed together with Dave and released after your call.
YOUR 1-ON-1 STRATEGY CALLReview and adjust your plan with Dave
YOUR 90-DAY BLUEPRINT RELEASED AFTER YOUR CALL
Build. Validate.
Launch.
01Days 1–30BUILD
02Days 31–60VALIDATE
03Days 61–90LAUNCH
Your direction and offer are personalized starting points to test — not guarantees of income or customers.
REAL PEOPLE. REAL PROGRESS.
From feeling stuck to actually building something of their own.
Sometimes all it takes is discovering what you already have to offer — and finding the right direction to start. Here's how people we've worked with have turned their strengths, interests and experiences into something of their own.
Start Your Own Chapter
AletPrevious coaching
“Without Chapter One, my business would probably still be an idea in my head.”
“Chapter One helped me turn a head full of ideas into a direction that truly fits me. Instead of building something simply because it might sell, I am creating a business that reflects what I stand for and the people I genuinely want to help.”
The progressTurning her ideas into a business that truly fits her.Also began testing her blended-family niche on TikTok, with an early video reaching nearly 10,000 views.
SannePrevious coaching
“The hardest chapter of my life became the work I was meant to do next.”
“Chapter One helped me see that what I had been through had given me something valuable: experience that could genuinely help other women. What I once saw as simply a difficult part of my life became something meaningful I could build my own work around.”
The progressNow running her own online coaching business.
NikitaPrevious coaching
“The thing I kept trying to fix in my job eventually became my work.”
“Chapter One helped me see that the pattern had been there for years. I wasn't passionate about sales itself — I was always looking at the processes around it and thinking: surely, this can be done smarter.”
The progressTurning his natural strength into a software company.
JeroenPrevious coaching
“The work I kept doing on the side became the work I chose to build my life around.”
“Chapter One helped me see that years of changing jobs weren't a series of wrong turns. The pattern had been there all along: whenever I picked up a camera and started creating, something clicked that never clicked behind a desk.”
The progressRecognised creative work with a camera as his direction.
ArmandoPrevious coaching
“I didn't need a better plan. I needed to stop preparing and start asking.”
“Dave asked me two questions I couldn't answer: what does it cost you if nothing changes in six months, and what is your structure from a DM to a sales call. I had neither. That was the week I stopped building systems and started talking to people.”
The progressMoved from endless preparation to real conversations.
MY STORY
Hey, I'm Dave.
I spent six years studying law, already knowing I didn't want to become a lawyer.
The problem was, I had absolutely no idea what I wanted to do instead.
So I followed the logical path, got a good job and built a comfortable life.
But deep down, I knew I wanted to build something of my own.
Eventually, I discovered remote sales, started working for myself and later built a coaching business.
And that's when something interesting happened.
One of the people I coached told me she didn't actually enjoy sales.
So instead of teaching her how to become better at something she didn't enjoy, we started exploring what she was naturally good at, what interested her and what kind of work she actually wanted to do.
THE REALISATIONThat experience made me realise something.
Most people don't necessarily want a particular business. They want the freedom and fulfilment they believe that business will give them.
But why build a business around something you don't even enjoy?
WHY I CREATED CHAPTER ONETo help people discover what they could build around who they actually are.
Because I believe you should build work around your life. Not your life around work.
And with Find Your Direction, I wanted to make that first step accessible to anyone who's ready to start exploring.
READY TO FIND YOUR DIRECTION?
Find Your
Find Your Direction.
Turn your existing strengths, knowledge and experience into a business direction you can actually start exploring.
CHAPTER ONE · 90-DAY ROADMAP
90
DAY
ROADMAP.
ROADMAP.
01 BUILD02 VALIDATE03 LAUNCH
CHAPTER ONE.YOUR DASHBOARD
DAY 05 · YOUR PERSONAL RESULTS
Find Your
Direction.
Three directions based on who you are.
01 Independent Sales Consultant
02 Sales Confidence Coach ✓
03 Client Communication Specialist
CHAPTER ONE · DAY 06
YOUR BUSINESS OFFER
The Sales Confidence Sprint
I help freelance consultants go from unclear sales calls to a simple, repeatable sales process in 4 weeks.
TEST PRICE€497
BEFOREUnclear sales calls
→AFTERClear sales process
Weekly coaching + action steps2–3 hours per week
CHAPTER ONE · FIND YOUR DIRECTIONYour complete
Your complete
7-day experience
€79one-time payment · no subscription
Everything included:
- Your complete 7-day personalised experience
- In-depth personal assessment
- Three personalised business directions
- Guidance to choose your starting direction
- Your first personalised business offer
- Personal 90-day blueprint preparation
- One personal strategy call with Dave
- Access to your personal dashboard and results
FREQUENTLY ASKED QUESTIONS
Still have questions?
What if I have absolutely no business idea?
That's exactly who Find Your Direction is designed for. You don't need to know what you want to start. We'll help you explore potential opportunities based on what you already have to offer.
Do I need any business experience?
No. You don't need to have started a business before. Your existing skills, knowledge and experiences are the starting point.
How much time will this take?
The experience is divided into seven guided days, so you can work through it alongside your existing responsibilities. The time needed depends on how thoroughly you complete your answers.
Will I have a business after seven days?
You'll have explored three potential directions, selected one and developed a first offer. You'll also have a strategy call to discuss the next steps. Building, validating and growing a business will require further action.
What happens after I purchase?
You'll receive access to your personal dashboard and can begin your assessment. As you progress, your personalised results become available, and at the end you'll be guided to book your strategy call.
YOUR NEXT CHAPTER
You don't need another business idea from the internet.
You need to discover what you could build around who you are.